Case studies

Marple Cottage Surgery

Category: 2.2. Internet appointment booking

Marple Cottage Surgery

Before an online system was introduced, patients at this surgery on the outskirts of Stockport, near Manchester, would have to try their luck with the busy telephone lines or visit the practice in person in order to make an appointment.

This was highly inconvenient for some, and often resulted in patients booking appointments ‘just in case’, to ensure a slot. So in 2001 the surgery introduced an online appointments booking service through its own in-house system. Then a few years later the EMIS system was introduced. Now, 15% of the practice’s 6,000 patients are choosing to book online.

Patients who want to use the online system are issued with log-on details. They can then book, view and cancel appointments through the practice’s website 24/7. Patients see the same bookings screen as the reception staff. The service is free of charge.

‘People who know when they want to have an appointment, and which doctor they want to have it with, can make an appointment online without tying up the phone lines,’ explains Practice Manager Johan Taylor. ‘Patients have a choice about when they want to book and the early morning rush of calls is reduced.’

Benefits

  • Patients have a choice about their appointment times, and can make them when the surgery is closed.
  • The morning rush of phone calls is reduced.
  • The phone lines are freer, making it easier for patients who don’t have internet access to book their appointments by telephone.
  • Lower call volumes free reception staff for other tasks.
  • The number of speculative appointments made by patients is cut, increasing appointment availability.

Tips

  • Be prepared for teething problems while patients get used to the system. Reception staff may have to spend time answering queries about making online appointments.
  • Although receptionists may gain some time as the number of calls goes down, this saving may be cancelled out by the time needed to issue
    log-on details and help patients use the system.
  • Promote the service widely, through front-line reception staff, leaflets, letters, flyers and word-of-mouth. Allow time to do this (patients
    won’t just find out about it).
  • Ensure you have a good practice website.