Given that all health organisations run people-to-people services, the quality of staff that GP practices employ is of paramount importance.There is no compromise on the overriding objective of employing and developing the best talent available. However, this means using the local talent pool as well. It is important that careers in local health services are accessible and attractive to suitably skilled local people. Any good recruitment strategy must rely on having a reputable presence in the local community. In the internet age, however, this historically important area often remains overlooked.
Speak to local BME groups, along with BME patients and staff members. Staff awareness needs to be raised and staff must be able to learn from those who they work with day to day.
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